Grunge Club*
Fall 2021 / Experiential Design / James Bowman
Categories: Branding, Experiential, Layout
Programs: Illustrator, Dimension, Photoshop, InDesign
Challenge
The class was tasked with creating and branding an event space of choice. The space must feature wall elevations, kiosks, wayfinding elements, guidebook stands, and pole banners.
Solution
Grunge Club* is a temporary museum exhibition showcasing the grunge style of the 90’s and featuring the work of Marc Jacobs and Anna Sui. A distinct asterisk and a moody, yet fun tone of purple, and an iconic monospace typeface make the Grunge Club* come to life when combined with archival images of the 90’s high fashion runways.

