Dewdrop Skincare

Spring 2022 / Artist & Designer as Entrepreneur / Gary Benzel

Categories: Branding, Packaging, Product

Programs: Illustrator, Blender, Photoshop

Challenge

Students were tasked with creating a brand and product in which they are passionate about. Deliverables include a product of their choosing, an identity for the brand, and various print and/or digital collateral.

Solution

Inspired by existing beauty and cosmetic brands like Glossier, Sunnies Face, Fenty Beauty, and Pleasing, I decided to created my own skincare product and brand. Since I am passionate about this industry in design, the brand came very naturally to me. I started with a simple organic shape as the logo, connected it to a strong skincare principle (feeling and looking dewy), and built the brand’s statement and visual elements.