SDSU Safe

Spring 2022 / Typography III / James Bowman

Category: Branding

Program: Illustrator, Photoshop

Challenge

The SDSU Occupational Safety department reached out to the ART 442 class and tasked us with creating an original logotype and applying it to various touchpoints.

Solution

Using our university’s school colors of scarlet and black, I created a logotype using a simple, friendly sans serif with rounded corners and combined it with the hazard symbol/exclamation mark within the “A” letterform.